Qualitative Data Collection Approaches:

  • Gather observational notes by conducting an observation as a participant
  • Gather observational notes by conducting an observation as an observer
  • Conduct an unstructured, open-ended interview and take interview notes
  • Conduct an unstructured, open-ended interview, audiotape the interview, and transcribe the interview
  • Keep a journal during the research study
  • Have a participant keep a journal during the research study
  • Optically scan newspaper accounts
  • Collect personal letters from participants
  • Analyze public documents (e.g., official memos, minutes, records, archival material)
  • Examine autobiographies and biographies
  • Have a participant write her or his autobiography
  • Write your own (the researcher's) autobiography
  • Have participants take photographs or videotapes (i.e., photo elicitation)
  • Examine physical trace evidence (e.g., footprints in  the snow)
  • Videotape a social situation or an individual/group
  • Examine photographs or videotapes
  • Collect sounds (e.g., musical sounds, a child's laughter, car horns honking)
  • Collect e-mail or electronic messages
  • Examine possessions or ritual objects to elicit views during an interview
  • Collect smells, tastes, or sensations through touch

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Adopted from Creswell (1998) and Creswell (2002)